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Ecom Secret Sauce
SECTION I: SETTING THE STAGE
Introduction: Why principles are more effective than tactics
Core Principles: The three key pillars that determine 80% of your ecommerce success
Course Structure: How to internalize and apply the information
SECTION II: THE THREE KEY PILLARS
Pillar I: Target specific types of people, not people
Pillar II: Sell emotions, identities, and lifestyles, not products
Pillar III: Build a brand, not a store
Finding The Perfect Product
Launching Your Brand
SECTION III: INSTAGRAM TRAFFIC
Traffic Source I: Niche Instagram Influencers
Traffic Source II: Instagram Personal Brands
Creating Drool Worthy Instagram Ads
SECTION IV: FACEBOOK TRAFFIC
Traffic Source III: Lookalike Audiences
SECTION V: EMAIL MARKETING
How to upsell and cross sell on autopilot
SECTION VI: BONUS
Brand Breakdowns: Real life examples of brands you can copy
Ad Breakdown: Real life example of a winning ad you can copy
Free market and product ideas you can readily run with today
How to “steal” winning ads and use them as your own
The absolute best apps for capturing more sales
Pillar III: Build a brand, not a store
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